Martin Eidenberg is a Lecturer at Ivey Business School, where he specializes in Business Foundations. His research and teaching primarily focus on providing students with a strong grounding in business principles, emphasizing practical applications and strategic thinking. Eidenberg employs innovative teaching methods to engage students actively and foster critical thinking skills essential for future business leaders. He participates in various academic initiatives and collaborates with fellow educators to enhance the learning experience for all students. Eidenberg is passionate about combining theory with real-world applications, ensuring that his students are not only versed in academic concepts but also prepared for challenges in the business environment. His contributions to the field have been recognized at various academic forums, and he continues to explore new avenues for integrating practice with pedagogy.