Chris Baumann is a Professor at Macquarie University in Sydney, Australia. His research focuses on brand competitiveness, competitive productivity, and necro-branding, as well as the psychology of design within marketing perspectives. He co-authored 'The Psychology Design: Marketing Perspective' and his work has been published in notable journals such as the Journal of Business Research, Journal of Services Marketing, Journal of Brand Management, European Journal of Marketing, and Journal of Retailing and Consumer Services. In 2010, he served as a Visiting Professor at Seoul National University. Baumann has received multiple awards, including outstanding paper and reviewer awards, and serves on the review board for several top-ranked journals. His recent projects include enhancing entrepreneurship programs and creating web-based analytical platforms for research. Baumann's research interests lie in Brand Competitiveness, Competitive Productivity, Necro-branding, and Psychology Design.