Sabra Melamed is a staff professor at ETH Zurich, specializing in technology marketing. With a robust academic background and a focus on the intersection of technology and market dynamics, she contributes to advancing knowledge in the field. Prof. Melamed's research often encompasses areas such as consumer behavior towards technology, innovation management, and the commercialization of new technologies, facilitating a deeper understanding of how technological advancements can be effectively marketed and adopted in various sectors. Through her work, she aims to bridge the gap between theoretical frameworks and practical applications, ensuring that research is relevant and beneficial to both academia and industry.