Dr. Jiani Jiang is an Associate Professor of Marketing at the Offutt School of Business, Concordia College. He earned his Ph.D. in Business Administration with a concentration in Marketing from New Mexico State University. His academic interests and research focus on cross-cultural branding, digital marketing, and luxury consumption. Dr. Jiang has published his work in refereed journals and academic conference proceedings. He has extensive teaching experience, covering a variety of marketing courses including Principles of Marketing, Consumer Behavior, Entrepreneurial Marketing, Green Marketing, Retail Management, Advertising, and International Marketing.