Statia Elliot specializes in Hospitality and Tourism Management, drawing on a rich history of academic and professional experience in business and tourism. With a Ph.D. from the Sprott School of Business at Carleton University, Statia has dedicated over a decade to research within the tourism sector, serving as a consultant for Tourism Ontario and holding leadership roles such as Director of Marketing at Travel Manitoba. Her expertise spans areas including marketing management, tourism policy, and e-marketing, with substantial involvement in various industry organizations. She has taught courses across multiple institutions, including Carleton University and Laurentian University, focusing on Hospitality & Tourism Marketing, and has contributed extensively to academic literature through numerous publications. Statia's research interests are concentrated on tourism destination image, place branding, and cross-cultural consumer behavior, underscoring her extensive experience in the field. Her commitment to academia and the tourism industry is reflected in her various awards and recognitions. Currently, Statia continues to influence the domain through her teaching and published works, drawing on her global experiences and dedication to sustainable tourism.