Jing Wan is an Associate Professor in the Department of Marketing and Consumer Studies at the Gordon S. Lang School of Business and Economics. She received her PhD from the Rotman School of Management at the University of Toronto. Prior to joining the Lang School, she served as an Assistant Professor in the Faculty of Business and Economics at the University of Groningen in the Netherlands. Her research interests focus broadly on consumer behavior and decision-making, encompassing themes such as emotional moral regulation, brand and product anthropomorphism, and ethical sustainable consumption. Jing's work has been presented at several esteemed conferences, including the Association for Consumer Research, Society for Consumer Psychology, Society for Judgment and Decision Making, and the Society for Personality and Social Psychology, and has been published in various interdisciplinary journals such as the Journal of Business Ethics and the European Journal of Marketing.