Ying Zhu is an Associate Professor at the Faculty of Management, UBC Okanagan, focusing on marketing and digital arts. With a Ph.D. in Marketing from Texas A&M University's Mays Business School, Dr. Zhu has published extensively in various high-impact journals, contributing significant insights into digital marketing, branding, consumer behavior, and business analytics. Her research addresses how technological advancements, such as artificial intelligence and the metaverse, impact consumer behavior and marketing strategies. Dr. Zhu has received multiple teaching awards, showcasing her effectiveness as an educator. Her passion for research is demonstrated through numerous publications and conference presentations, making her a prominent figure in her field. Additionally, she actively mentors undergraduate and graduate students, emphasizing the importance of nurturing the next generation of marketing professionals.
University of British Columbia Okanagan • Kelowna, BC, Canada
Teaching and conducting research in marketing, focusing on digital strategies and consumer behavior.