Siok Kuan Tambyah is an Associate Professor at the National University of Singapore (NUS) Business School. She is also a Fellow at The College of Alice & Peter Tan, NUS. Her PhD in Business is from the University of Wisconsin-Madison in the United States. Tambyah’s earlier-career research was primarily in the areas of consumer behavior, consumer culture theory, and services marketing. She has published in marketing journals such as the Journal of Consumer Research and Journal of Marketing Theory and Practice. Additionally, she has been actively involved in happiness and quality-of-life research since 2000, co-authoring five books on quality-of-life issues for Singaporeans. She is recognized as one of the leading happiness experts in Singapore and has contributed numerous articles and book chapters on related topics.
National University of Singapore, NUS Business School • Singapore
The College of Alice & Peter Tan • Singapore