Regina E. Herzlinger is the Nancy R. McPherson Professor of Business Administration at Harvard Business School. She was the first woman to be tenured and chaired at HBS and has served on numerous corporate health care boards. Known as the 'Godmother of consumer-driven health care,' her work challenges traditional views of health care consumers, advocating for their active role in managing their health. Professor Herzlinger initiated courses on non-profit and health care at HBS and has been recognized as the best instructor by students. Her research focuses on innovating health care systems to enhance accessibility and control costs, promoting consumer-driven solutions. She has authored influential publications, including 'Market-Driven Health Care,' and her insights are vital in shaping public policy innovations. Throughout her career, she has emphasized the importance of giving consumers the financial resources and transparency needed to drive health care innovation. Professor Herzlinger has developed a successful EdX MOOC that has attracted a significant audience and her forthcoming book, 'Innovating in Healthcare,' encapsulates her course teachings and insights. Her works have received both acclaim and criticism, resonating with the public and challenging conventional health care narratives.