Yasalde Jiménez is a technology advisor and delivery executive with 20 years of experience in building, selling, and executing business technology transformation engagements. His expertise helps customers optimize and innovate their agility, ultimately improving overall business performance. He has served as a digital transformation technology strategist in Microsoft’s Higher Education organization and is currently a Professor of Information Systems & Technology at San Francisco State University’s IE Business School. Yasalde is passionate about guiding customers towards sustainable technology decisions and investments. He leads the digital transformation agenda for higher education customers, aiming to support strategic alignment and ensure that investments align with organizational strategies. His work involves partnering with senior leaders to enable new educational operating models, optimize resources, maximize investments, and reimagine student and customer experiences. He also promotes a culture of data-driven decision-making to transform institutions' strategic directions and value propositions.