Miriam T. Burgos is a faculty member at USC Marshall School of Business, specializing in various aspects of marketing and branding. Her expertise spans Brand Prominence, B2B Marketing, Digital Marketing, and Consumer Behavior. With an extensive background in marketing strategy and customer decision-making, she brings a wealth of knowledge to her teaching and research. Professor Burgos is actively involved in curriculum development and has contributed to the design of online and part-time MBA programs. Her dedication to teaching excellence is recognized through various accolades, including leadership roles in prominent faculty recognition programs. She plays a pivotal role in integrating cutting-edge technologies into the learning environment, enhancing the educational experience for her students. Her research interests intersect with key areas of Cultural Identity and Growth Marketing, making her a distinguished contributor to the academic community at USC.