Patrick Chuankamnerdkarn is a Professor of Marketing at Vancouver Island University. He specializes in the fields of Business Administration and has a strong background in Marketing, contributing to various academic discussions and research in these areas. His academic career is marked by a dedication to teaching and mentoring students in grasping the essential concepts of marketing and business dynamics. Through his role, he engages in curriculum development and collaborates with colleagues to enrich the educational experience of students within the business programs.