Roi Orzach is a microeconomic theorist specializing in reputation, repeated games, and social learning. His recent research investigates the desire to conform and the results of pluralistic ignorance within groups. He is focused on understanding how groups with diverse interests can effectively collaborate and how inefficiencies can arise in this process. Orzach's work contributes to the broader field of Economic Theory and Organizational Economics, exploring complex interactions and the dynamics of decision-making among individuals in different organizational settings.