Bob Yazbeck has over 30 years of experience in consumer behavior and marketing research. He has collaborated with corporations across various industry sectors to support new product development and service creation. Bob has a background in strategic consulting, which ensures that actionable business decisions are achieved with customers at the center of the decision-making process. Throughout his career, he has supervised engagements with clients in sectors such as automotive, consumer packaged goods, financial services, and technology industries. He is a solutions engineer who has successfully led cross-functional innovation initiatives and launched online communities while directing the design of the underlying technology. Bob's skill set includes strategic consulting, solutions engineering, account management, people management, research methods design, global research, and digital platform tools.
Michigan State University Broad College of Business • East Lansing, MI
Teaching and engaging in research related to consumer behavior and marketing.