Sheena Iyengar is the S.T. Lee Professor at Columbia Business School and Chair of the Management Division. She is recognized as one of the world’s leading experts in decision making and is the author of award-winning books, including "The Art of Choosing" and "Think Bigger: Innovate." Her influential work includes the famous 'Jam Study,' which reshaped marketing strategies by highlighting how the number of choices impacts consumer behavior. Iyengar has been awarded the Thinkers50 2023 Innovation Award and frequently appears in top-tier media. She is also known for her unique Think Bigger method, which integrates innovations in cognitive science with practical problem-solving techniques. With dual degrees from the University of Pennsylvania and a PhD from Stanford, her research interests encompass Artificial Intelligence, Decision Making, Negotiations, and Innovation. Iyengar is committed to elevating stakeholder experiences and transforming decision-making across a vast array of industries.
Columbia Business School • New York, NY
Led the Management Division and directed the Innovation Hub, focusing on advancing research and educational programs in business strategy and decision-making.