Priya Raghubir is the Dean Abraham L. Gitlow Professor at New York University Stern School of Business. She specializes in consumer behavior and the psychology of decision-making. Her research explores how individuals make judgments and decisions in uncertain environments, with applications in marketing and economics. Raghubir's work has been published in leading academic journals, and she is recognized for her contributions to the understanding of consumer preferences and purchasing processes. She has taught various courses in marketing and conducts workshops on effective strategies for marketing management. Raghubir holds a Ph.D. in Marketing from a reputable institution and has been involved in numerous interdisciplinary research projects in collaborative settings.