Zur Shapira is the William R. Berkley Professor of Entrepreneurship at NYU Stern. His research primarily focuses on the factors that influence entrepreneurial decision-making processes and the dynamics of entrepreneurship within various contexts. He has published numerous articles in leading academic journals and has been involved in various interdisciplinary projects. In addition to his academic contributions, Shapira has also been engaged in consulting activities with start-ups and established firms. Through his teaching, he aims to equip students with the necessary skills and knowledge to navigate the challenges and opportunities in entrepreneurship. His commitment to fostering an innovative learning environment has earned him recognition in the academic community.