Rob Apatoff is a Clinical Professor at the Kellogg School of Management, Northwestern University, and serves as the Executive Director of the Kellogg Executive Leadership Institute. With over 35 years of experience in executive management, strategy, ecommerce, and consumer marketing, Rob has worked across diverse industries including consumer packaged goods, beverage, athletic shoes, healthcare, and personal lines insurance. He led FTD Companies worldwide as President and CEO until 2016, and has held senior leadership roles at notable organizations such as Anheuser-Busch and Reebok. Prior to his role at FTD, Rob was President and CEO of Rand McNally & Company, where he was instrumental in a turnaround and subsequent sale. His board service includes FTD Companies and Goodman Theatre, and he is a member of the Chicago Commercial Club.
FTD Companies, Inc. • USA
Led the company as President and CEO, focusing on growth and expansion.
Rand McNally & Company • USA
Recruited to lead the company in a turnaround and subsequent sale.
Allstate Corporation • USA
Oversaw marketing strategies and initiatives for Allstate.
Aetna, Inc. • USA
Provided leadership in marketing and strategy.
L.A. Gear, Inc. • USA
Contributed to the company's marketing and product strategies.
Reebok International, Ltd. • USA
Managed marketing operations for the footwear brand.
Anheuser-Busch Companies, Inc. • USA
Developed strategies in competitive market environments.