Frank Limbrock joined Kellogg in 2010 as a Strategy Lecturer. His research focuses on applied microeconomics with a particular emphasis on health economics and industrial organization. Limbrock's recent projects have examined the role of non-pecuniary incentives in prescription drug choice and the substitution of branded and generic drugs. He holds a PhD in Economics from Yale University, an MSc from the London School of Economics, and a Diploma from the University of Cologne.