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Abas Mirzaei is a Senior Lecturer at Macquarie Business School, with expertise in branding, woke marketing, and brand activism. His research has been published in notable academic journals such as the Journal of Brand Management and the European Journal of Marketing. He has gained media attention for his work on 'woke' branding, reaching a wide audience through platforms including The Conversation and major news outlets like ABC News and BBC Radio. Abas developed the Brand Health Index, a long-term oriented marketing performance metric, and introduced innovative concepts like Behavioral Brand Evaluation Typology. He is also known for his course 'Visionary Leadership, Identity & Motivation: Become a Meaning Maker' on Coursera, which attracted over 15,000 learners. Abas has received the Branding Paper Award from the Australian New Zealand Academy of Marketing Conference, recognizing his contributions to the field. His projects involve collaboration with industry partners to enhance student experiences and predictive modeling in marketing.
Macquarie University • Sydney, Australia
Teaching courses related to marketing, branding, and consumer behavior.
Applied to Department of Business (MBA Program).