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Adam Slobodzian is an Assistant Professor whose research interests include Consumer Research and Marketing. His work primarily focuses on Consumer Culture Theory (CCT), exploring the dynamic interplay between consumers, society, and the marketplace. He investigates collective consumption practices and the sociocultural aspects of branding. His research delves into consumption rituals, examining how specific consumer groups utilize the market to facilitate social practices, and how these ritual practices respond to disruptions that prompt market evolution. Furthermore, his explorations of sociocultural branding reveal the complex narratives and disparate meanings underpinning brand communities and fandoms. Slobodzian's work has been published in notable journals such as Marketing Theory and the Journal of Current Issues and Research in Advertising. He regularly presents at conferences including the Association for Consumer Research Conference and the Consumer Culture Theory Conference.
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