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Adelle Yang is an Assistant Professor of Marketing in the Department of Management at the University of Toronto Scarborough and is cross-appointed to the Marketing Area at the Rotman School of Management. Adelle joined the University of Toronto in 2025. She is a trained behavioral scientist who uses experimental methods to study human judgment and decision-making in dynamic contexts. Her research addresses longstanding puzzles in psychology and economics, examining topics such as preference inconsistencies, prosocial behavior, and interpersonal decision-making, while also testing behavioral interventions that promote socially beneficial outcomes. Adelle's work has appeared in leading journals including Psychological Science, Journal of Consumer Research, Journal of Marketing Research, and Journal of Experimental Psychology: General. She has recently begun a new line of research focused on moral intuitions and how they shape human responses to emerging technologies, particularly in the context of artificial intelligence and algorithmic decision-making.
Department of Sociology