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Adithya Pattabhiramaiah joined the Scheller College of Business as an Assistant Professor of Marketing in August 2014 after earning his Ph.D. in Business Administration from the University of Michigan in Ann Arbor. His research interests encompass media monetization, digital marketing, nutrition, education, sustainability, and public policy. His work has been published in prestigious journals such as Marketing Science, Management Science, the Journal of Marketing, and the Journal of Marketing Research. Pattabhiramaiah has taught several courses including 'Marketing Research: Analytics,' 'Pricing Strategy Analytics,' and 'AI ML Applications in Marketing Business Research' at the Scheller College. Prior to his academic career, he worked in product development and management at SAP Labs and Perot Systems. He earned his Bachelor's degree in Electrical Engineering from the National Institute of Technology, Surathkal, India. He has received several accolades, including being recognized as an MSI Scholar and receiving various awards for his research contributions. Besides his teaching and research pursuits, Pattabhiramaiah serves as an Associate Editor for both the Journal of Marketing and the Journal of Marketing Research.
Scheller College of Business • Atlanta, GA
Teaching marketing courses and conducting research in various areas of marketing.
SAP Labs / Perot Systems •
Worked in product development and management prior to joining academia.
Department of Computer Science: GRE scores are optional for Fall 2026.