Dr. Aïda Faber

Biography

Aïda Faber is an Associate Professor in the Department of Marketing at FSA ULaval, where she specializes in consumer psychology and marketing. With a Ph.D. in Marketing from McGill University, her research interests delve into the social behavioral aspects of consumer preferences and eco-responsible behaviors. Dr. Faber explores themes such as the psychological dimensions of consumer well-being and the challenges faced by older populations in marketing contexts. Beyond her academic role, she has been actively involved in several research projects, including investigating the impact of attachment relationships on food preferences from a marketing perspective. She also contributes to the academic community through various committee roles and by supervising doctoral students. A recognized voice in her field, Dr. Faber has participated in conferences and published her insights in print media, furthering the dialogue on contemporary marketing challenges. Her dedication to fostering a better understanding of consumer behavior positions her as an influential figure in her domain.

Research Interests

Experience