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Aiden Gregg is an Associate Professor at the University of Southampton. His research focuses on identity, particularly self-identity and the factors that influence its development and change. Gregg has conducted significant research projects funded by prestigious organizations such as the Economic and Social Research Council (ESRC) and the John Templeton Foundation. His work delves into themes like intellectual arrogance and the motivations behind identity changes, contributing valuable insights to the fields of psychology and social research. Gregg's investigations aim to understand the underlying mechanisms that drive individuals to adapt and transform their identities over time, fostering a better grasp of human behavior and social interactions.