Generate a tailored SOP for Dr. Aimee Drolet Rossi. Improve your application with a focused, well-structured draft.
Aimee Drolet Rossi specializes in consumer decision-making and teaches full-time MBA, Fully Employed MBA, and doctoral programs at UCLA Anderson. Currently serving as the marketing area chair, her research focuses on the mental processes underlying consumers’ choices, particularly concerning older consumers (aged 50 and above) and their consumption habits. She investigates how population aging influences consumption patterns and consumer markets, highlighting how older adults shift their spending habits. Drolet Rossi has authored and co-edited several works, including 'Aging Consumer: Perspectives from Psychology and Economics,' recognized as one of Choice Magazine’s Top 10 Outstanding Academic Titles in 2011. Drolet Rossi holds a B.A. in Classical History, an M.A. in Public Policy, an A.M. in Psychology, and a Ph.D. in Business from Stanford University and the University of Chicago. Since joining UCLA Anderson in 1997 as an assistant professor, she has received awards for her faculty excellence in research and teaching.
UCLA Anderson School of Management • Los Angeles, CA
Teaches consumer decision-making and serves as the marketing area chair.
Department of Economics admits primarily for the PhD program.