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Ajax Persaud's research focuses on innovation, entrepreneurship, and marketing. He has received several nominations and awards for teaching and research excellence. His work has been published in leading refereed journals and peer-reviewed conference proceedings, including IEEE Transactions on Engineering Management, Journal of Product Innovation Management, Journal of Technology Transfer, and Technovation. He has authored and co-authored five books, including the Canadian editions of Marketing. Dr. Persaud has provided management consulting services to small and medium companies as well as community organizations in Canada and the Caribbean. He has delivered executive education courses in innovation management, marketing, and e-business to executives across various sectors globally. His recent funded research projects include the digitalization of Canadian agriculture and assessing the readiness of Canadian SMEs to leverage big data analytics, showcasing his commitment to practical applications of his research in the real world.
Department of History