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Ajay K. Sirsi is an Associate Professor at the Schulich School of Business, York University, specializing in Marketing. His research interests include Marketing Research and Marketing Strategy, with a focus on quantitative methods and consumer behavior. Sirsi has a significant record of contributions to his field, earning recognition for his exceptional professional contributions, including the Outstanding Professional Contribution Award from the Marketing Research Intelligence Association in 2009. He has notably led his undergraduate student teams in several prestigious competitions, guiding them to victory in competitions organized by L'Oreal in both national and international settings. His publications have garnered multiple awards, including the Robert Ferber Award for interdisciplinary research published in the Journal of Consumer Research. Sirsi teaches courses at various levels, including PhD, executive, MBA, and undergraduate courses, with a focus on marketing strategy, brand management, and consumer behavior. His extensive involvement in academic life is complemented by numerous successful grants and funding for research and course development. Personally committed to nurturing the next generation of marketers, Ajay's teaching philosophy emphasizes hands-on experience and the application of theoretical knowledge to practical situations.
Department of Liberal Arts & Professional Studies graduate programs generally follow the Faculty of Graduate Studies (FGS) B+ minimum requirement.