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Ajaz Ahmed is a Research Associate at the University of Glasgow's School of Social and Environmental Sustainability. His work focuses on understanding user behavior through analytics, utilizing data visualization techniques to represent interactions such as clicks and scrolling. With a strong background in analyzing and interpreting data, Dr. Ahmed contributes to projects aimed at personalizing user experiences and improving engagement through effective data strategies. He leverages tools like Clarity to gain insights into user interactions in a manner that prioritizes data anonymity and ethical analytics practices. His research interests lie at the intersection of social research and environmental studies, where he applies analytical methods to inform sustainable practices.