Dr. Ale Smidts

Biography

Ale Smidts is an Emeritus Professor at the Rotterdam School of Management, Erasmus University Rotterdam, known for his pioneering work in neuromarketing and decision neuroscience. He served as the chair of the Department of Marketing Management from 2012 to 2020 and was the scientific director of the Erasmus Research Institute of Management from 2004 to 2011. Smidts' research focuses on the neural processes underlying consumer decision-making, as well as the effects of social influences and dishonesty. His work has been published in top-tier journals such as the Journal of Marketing Research, Psychological Science, and Nature Reviews Neuroscience. Smidts is also recognized for his role on the Advisory Board of the Neuromarketing Science & Business Association and as a board member of the Social Science Humanities Division at the Netherlands Organisation for Scientific Research. His contributions to the field have established him as a leader in understanding how emotional responses impact consumer behavior through innovative research methodologies involving brain metrics. He continues to maintain a strong presence in the academic community through various editorial and advisory roles.

Research Interests

Experience