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Alex Zarifis joined the University of Southampton in 2024. Before that, he worked at the University of Cambridge, the University of Manchester, and the University of Mannheim. Currently, he is a research affiliate at the Cambridge Center for Alternative Finance (CCAF). Alex worked on large EU and UK funded research projects with institutions such as the Karlsruhe Institute of Technology (KIT) and Loughborough University, exploring the field of cryptoassets as they gained popularity. He was part of the team that developed government-recognized university degree programs focusing on blockchain technologies. His research has been published in peer-reviewed journals, notably concerning trust in digital currencies since 2014. He teaches various undergraduate and postgraduate modules related to the application of technology in business and supervises dissertations.