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Alexander Flaig is an Associate Professor at Linköping University, specializing in the dynamics and mechanisms of market development. His research focuses on the understanding of core markets, investigating their creation and evolution, and uncovering the secrets that shape them. Flaig's work delves into how markets are constituted, shaped, and sometimes destroyed by various actors, including companies and consumers. He emphasizes a rethinking of market concepts, suggesting that markets are social constructions influenced by a variety of factors. His research questions traditional views on market strategies, advocating for approaches that consider the role of consumers and other market actors rather than viewing them merely as revenue sources. Flaig also teaches courses in marketing, strategy, and international management, aiming to inspire critical thinking in his students and challenge established theories.
Requirements are standardized across the Faculty of Science and Engineering (Institute of Technology) for international Master's programs.