Dr. Alexander Fulmer

Biography

Alexander Fulmer is an assistant professor of marketing at the Cornell Peter and Stephanie Nolan School of Hotel Administration within the Cornell SC Johnson College of Business. He primarily studies the intangible aspects of products and services that influence consumers in their construction of value. His research delves into the understanding of processes that underpin consumer preferences and the functional aspects of a company's offerings, identifying how information companies communicate to consumers can enhance their experience and valuation of products and services. Fulmer graduated Summa Cum Laude from the Nolan School and completed a post-baccalaureate psychology certificate program at Columbia University before earning his PhD in marketing from Yale University. He teaches courses such as Brand Management and Marketing Management Services, guiding students through the complexities of consumer behavior and the strategic role of marketing in business.

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