Dr. Alexander Genevsky

Biography

Alexander Genevsky is an Associate Professor at Rotterdam School of Management, Erasmus University Rotterdam. He holds a Ph.D. in Psychology from Stanford University, where his research concentrated on decision-making and affective neuroscience. With a background in Computer Science from Binghamton University, his interdisciplinary approach merges behavioral experimentation with neuroimaging techniques to investigate how social and emotional factors influence consumer decisions. His current projects include developing scalable models based on laboratory findings to accurately describe and predict market-level behavior. As an expert in the field of marketing, Genevsky has contributed to numerous applied studies and research that leverage neuroimaging to enhance understanding of consumer behavior, specifically in crowdfunding scenarios. His work also critiques traditional methods of market research, advocating for the use of neuroscientific insights to better gauge consumer preferences. Additionally, he teaches courses related to marketing management, international marketing, and consumer behavior analysis, aiming to equip his students with a robust understanding of the evolving intersections of neuroscience and marketing. Genevsky's innovative research is pivotal in advancing methodologies that forecast consumer tendencies and preferences, setting new foundations in the marketing discipline.

Research Interests

Courses