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Alexandra Campbell is an Associate Professor at the Schulich School of Business, York University, specializing in Marketing. Her research interests encompass Branding, Business-to-Business Marketing, Database Marketing, International Marketing Research, Marketing Strategy, Social Innovation, and Supplier/Customer Alliances. Campbell has been recognized with the Direct Marketer Year Award by the Direct Marketing Association Toronto in 2008 for her outstanding contributions to the field. She teaches various courses at the PhD, MBA, and BBA levels, including Marketing Theory, Relationship Marketing Management, Direct Database Marketing, Export Marketing, Leadership Skills Management, and Strategic Marketing. In her academic career, Campbell has secured several grants for her research projects, including a significant Edhec Research Grant for her project on the impact of temporary ownership on luxury product consumption and a sabbatical leave fellowship from York University. With a profound commitment to advancing knowledge in marketing, Alexander Campbell remains actively engaged in teaching and research, contributing to the academic community through her publications and scholarly activities.
Department of Liberal Arts & Professional Studies graduate programs generally follow the Faculty of Graduate Studies (FGS) B+ minimum requirement.