Dr. Alexandra Kviat

Biography

Alexandra Kviat is a lecturer in Marketing at the University of Bristol Business School. Her interdisciplinary research examines how digital technology shapes consumer culture, servicescape design, and the leisure and hospitality sectors. Kviat's work investigates postdigital transformations within consumer culture with a focus on qualitative methods and ethnography. She has authored and contributed to several studies in consumer service research, sociology, cultural media studies, and human geography. Her past academic positions include being a Leverhulme Early Career Fellow and an ESRC Postdoctoral Fellow at the University of Leicester. Additionally, she has held fellowships at the University of Warwick and was a Fulbright Visiting Scholar at the University of Illinois at Urbana-Champaign. With a robust educational background, Kviat holds a PhD in Sociology from the University of Warwick and another in Communication Studies from Omsk State University, along with a joint BA/MA in Public Relations. Her research is supported by notable organizations such as the Leverhulme Trust and the Economic and Social Research Council. Kviat teaches courses including Digital Marketing and Understanding Customers, Consumers and Markets at her university.

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