Dr. Alicea Lieberman

Biography

Alicea Lieberman is an Assistant Professor of Marketing at UCLA Anderson School of Management. Her research primarily focuses on behavioral decision making and health behavior change, with a strong emphasis on enhancing individual and societal health outcomes. Lieberman's work investigates practical strategies to encourage individuals to commence and maintain healthy behaviors, such as regular exercise and nutritious eating habits. She delves into psychological and motivational mechanisms that underpin consumers' decisions, enabling the design of targeted interventions for effective behavior change. Her scholarly contributions have been published in prominent academic journals, including the Journal of Consumer Research and Organizational Behavior and Human Decision Processes. Lieberman has received several recognitions for her research, including the 2020-21 AMA CBSIG Rising Star Award and being named a 2023 MSI Young Scholar. Before pursuing her doctorate, she earned a Master’s in Public Health and spent several years assessing health communication campaigns at state and federal levels. Her current work blends insights from behavioral science and public health to promote better health practices. Lieberman holds a Ph.D. in Marketing from the Rady School of Management, University of California, San Diego, and a Master of Public Health from the University of North Carolina at Chapel Hill.

Research Interests

Experience