Dr. Alina Ferecatu

Biography

Alina Ferecatu is an Associate Professor at the Rotterdam School of Management, Erasmus University Rotterdam. Her research interests lie at the intersection of behavioral decision making and marketing research. She studies decision heuristics and biases in marketing contexts, devising individual-specific strategies aimed at overcoming these biases. Theoretically, her work draws from behavioral decision theory, which describes how individuals incorporate a set of beliefs and values into their decisions. Methodologically, she utilizes experimental economics techniques and Bayesian analysis to understand and predict individual-level behavior. Her work is divided into two streams: the investigation of decision makers' learning behaviors related to decision heuristics and biases, and the application of Bayesian models to understand individual-level behavioral heterogeneity.

Research Interests

Experience

Courses