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Alison Gibb joined Adam Smith Business School in 2016, bringing an extensive career in the industry with substantial international experience in marketing. Most recently, she served as the Global Marketing Manager for South African drinks company Distell Ltd, where she was responsible for the company's Single Malt Scotch Whisky portfolio and successfully developed and delivered a brand strategy that resulted in significant value growth for the product portfolio. Alison has held several senior roles across various sectors, including food and drink and electronics. She is an active member of the Marketing Society Scotland and currently serves on the advisory council. Her strengths include brand positioning, brand management, marketing project management, and executional excellence in communications.
Adam Smith Business School • Glasgow, Scotland
Senior lecturer with a focus on marketing and management.