Dr. Alison Xu

Professor

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Biography

Alison Xu is a Professor in the Business Administration department at the University of Illinois at Urbana-Champaign. She currently serves as the Area Chair for Marketing and holds the John M. Jones Faculty Fellowship. Her research focuses on understanding decision-making processes, including sequential decision-making behavior and the influence of environmental factors on consumer behavior. Xu has previously held positions at the University of Minnesota as an Associate Professor and Assistant Professor, and at the University of Toronto as an Assistant Professor. She has been recognized in the Poets Quants' list of 40-Under-40 Business School Professors in 2022.

Research Interests

Experience

Area Chair Marketing

2024-01-01 — Present

University of Illinois at Urbana-Champaign • Champaign, IL

Leading the Marketing area within the Business Administration department.

Professor

2024-01-01 — Present

University of Illinois at Urbana-Champaign • Champaign, IL

Teaching and conducting research in Marketing.

Visiting Associate Professor

2022-01-01 — 2023-01-01

University of Hong Kong • Hong Kong

Engaged in scholarly activities during sabbatical.

Associate Professor

2019-01-01 — 2024-01-01

University of Minnesota • Minneapolis, MN

Advanced research and teaching responsibilities in Marketing.

Assistant Professor

2014-01-01 — 2019-01-01

University of Minnesota • Minneapolis, MN

Focused on teaching and research in Marketing.

Assistant Professor

2010-01-01 — 2014-01-01

University of Toronto • Toronto, ON

Taught Marketing courses and conducted research.

Awards

#

John M. Jones Faculty Fellowship

2024-01-01
#

Poets Quants’ 40-Under-40 Business School Professors

2022-01-01

Courses

Principles of Marketing (BADM 320)

Requirements for University of Illinois

Master Program
Requirements
GPA Requirement
Required:3
IELTS
Listening
Required:7
Reading
Required:7
Writing
Required:7
Speaking
Required:7
Overall
Required:7.5
TOEFL
Listening
Required:17
Reading
Required:19
Writing
Required:21
Speaking
Required:20
Total
Required:103
GRE General
Prerequisites
Mathematical background Linear Algebra Calculus
Application Checklist
  • Online application
  • Unofficial transcripts
  • 3 Letters of Recommendation
  • Academic Statement of Purpose
  • Resume/CV
Specialization Notes

GRE is optional for admission to all graduate programs in Statistics. Full status admission requires higher language scores than limited status.