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Alkisti Kallinikou specializes in People Analytics, focusing on data gathering and analytics to improve web services and user experience. Her work integrates the usage of recorded analytics to drive enhancements in website performance. Kallinikou also collaborates with advertising partners to personalize ads based on users' interests and past engagements, ensuring that the services presented are relevant and targeted. Through these efforts, she aims to bridge the gap between data collection and its practical application in social and political contexts. Her contributions are pivotal in aligning digital services with user needs in an increasingly data-driven landscape.
Department of Marketing