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Amanda Bragg-Mollison is a distinguished academic at the University of Southampton, serving as Deputy Head of the School of Education at the Winchester School of Art. Her expertise lies in Luxury Marketing and Branding, boasting extensive global experience within the luxury property management, hospitality, and fashion industries. With a career characterized by a unique integration of deep commercial insight and academic leadership, she focuses on crafting exceptional luxury strategies and tailored experiences for high-net-worth consumers, while also delivering outstanding educational opportunities for students. Amanda holds various undergraduate, postgraduate, and professional qualifications in marketing and digital marketing, further complementing her specialized knowledge in luxury service and sensory marketing. In her role, she spearheads initiatives to connect academic learning with industry practice, ensuring students gain the practical skills needed for successful careers in luxury marketing. She is the author of the academic text 'Luxury Senses' published by Bloomsbury and actively contributes to international research concerning luxury retail environments and cross-cultural consumer insights. Amanda also serves as an external examiner and consultant for luxury brands and institutions, enhancing their marketing strategy and customer experience.
Winchester School of Art, University of Southampton • Southampton, England
Leads the school’s education and initiative to connect academic learning with industry practice, focusing on luxury marketing.