Dr. Amanda Poole

Biography

Amanda Poole is an associate fellow at Saïd Business School, University of Oxford, specializing in strategic evaluation and market entry assessment. She possesses strong analytical, creative, and communication skills, which are particularly valued by companies undergoing transitions. Her open analytical approach allows her to provide practical guidance for market entry into new sectors and geographic markets during periods of business development and realignment. Amanda has extensive experience spanning a range of retail and consumer-related sectors, as well as corporate, governmental, financial services, and charities. She began her career in the corporate sector with J Sainsbury and Bankers Trust (now part of Deutsche Bank), before transitioning to management consultancy at Management Horizons Europe. As an executive director, she established the company's financial division, offering ‘commercial due diligence’ to banks and venture capitalists interested in the retail sector. At Saïd Business School, Amanda serves as an Industry Advisor for Consumer Marketing and Retail, coaching MBA and Executive MBA students, as well as facilitating custom client Executive Education programs. Additionally, she is a growth expert for the Goldman Sachs 10,000 Small Businesses UK Programme and serves as a trustee for Thames Valley Air Ambulance.

Research Interests