Dr. Amitav Chakravarti

Biography

Professor Amitav Chakravarti is a leading scholar in Marketing at the London School of Economics. With extensive experience in teaching and research, he has held prior appointments at prestigious institutions such as the Stern School of Business at New York University and MIT Sloan School of Management. He is recognized for his contributions to the field through publications in top journals including the Journal of Marketing Research and the Journal of Consumer Research. His research interests encompass Consumer Insights, Digital Marketing, Analytics, Consumer Behavior, New Products, Innovation, and Behavioral Public Policy Decision Making. Chakravarti’s innovative work has earned him accolades such as the inaugural Google-WPP Marketing Research Award and the Marketing Science Institute Young Scholar Award. He has a rich background in teaching diverse courses in Marketing and Management to undergraduate and graduate students and has collaborated with various organizations through executive education programs. Outside the classroom, he co-authored a book on consumer insights titled 'GO & STOP Signals: Consumers (Don’t) Buy', further cementing his status as an expert in consumer behavior and marketing strategies.

Research Interests