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Ana Javornik is a Senior Lecturer in Marketing, specializing in Augmented Reality and digital marketing. Her research focuses on consumer behavior, immersive technologies, and consumer well-being, particularly through the lens of augmented reality in commercial contexts. Javornik has a strong methodological orientation towards experiments and user studies. She completed her PhD and MSc at Università della Svizzera italiana in Lugano, Switzerland, and received a Swiss National Science Foundation grant to spend a year at UCL Interaction Centre. During her academic journey, she conducted a six-month industrial secondment in collaboration with the London-based studio Holition, which was funded by UCL Enterprise. In 2023, she was awarded a New Investigator Grant from the ESRC for her project 'The Rise of Self-Avatars in Virtual Environments and Its Consequences for Mental Well-Being'. Her work has been published in leading journals such as the Journal of Interactive Marketing and Psychology & Marketing, and she has presented at major conferences in marketing and human-computer interaction. Javornik is currently accepting new PhD students in the area of immersive technologies and consumer well-being, leveraging AI innovations.
University of Bristol • Bristol, England
Teaching and conducting research in marketing, particularly in immersive technologies and their application in consumer behavior.
Department of Physics research themes include Astrophysics, Materials and Devices, Particle Physics, and Quantum and Soft Matter.