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Ana Isabel Loureiro Lopes is an Assistant Professor in the Department of Communication Sciences at Vrije Universiteit Amsterdam. She holds a PhD in Applied Economics from the University of Antwerp. Her previous experience includes working as a researcher on the igMIP project in partnership with the University of Minho in Portugal and Bosch Car Multimedia from 2016 to 2017. Ana's research interests focus on marketing communications and public relations, with particular attention to social responsibility of organizations, sustainable consumption, online reviews, and webcare strategies. She teaches courses on Public Relations at both the Master's and Bachelor's levels, including Public Relations and Reputation Management. Ana has published her work in reputable international peer-reviewed journals and contributed to several book chapters. She actively collaborates on projects related to corporate approaches to consumer attitudes and participates in editorial work for journals such as the International Journal of Advertising. Ana's research aligns with the UN Sustainable Development Goals, contributing to efforts that promote societal benefit and responsible business practices.
Vrije Universiteit Amsterdam • Amsterdam, Netherlands
Teaching and research in the Department of Communication Sciences.
Administered under the Department of Clinical Psychology for Master's in Clinical and Developmental Psychopathology.