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Ana Martinovici is an Associate Professor in Marketing at the Rotterdam School of Management, Erasmus University Rotterdam. She holds a PhD in Marketing as well as master’s degrees in Econometrics and Mathematical Economics from Tilburg University. Her research primarily explores the role of attention in consumer choice processes, utilizing dynamic Bayesian models calibrated with eye-tracking data. This innovative approach allows her to access otherwise unobservable utility accumulation processes during decision-making. Dr. Martinovici emphasizes the importance of understanding these consumer dynamics to improve marketing strategies and outcomes. Her work contributes to the fields of marketing and consumer behavior through rigorous academic inquiry and practical implications, advocating for the integration of quantitative methods into marketing research to enhance clarity in consumer insights.
Department of Econometrics / MSc Econometrics and Management Science.