Generate a tailored SOP for Dr. Ana Scekic. Improve your application with a focused, well-structured draft.
Ana Scekic is an Assistant Professor in the Marketing department at Erasmus School of Economics, Erasmus University Rotterdam. She received her Ph.D. from HEC Paris. Ana's research primarily focuses on visual attention, perception, and information processing. For example, her research investigates the impact of visual crowding on consumers’ product search and choice experiences in both offline and online environments. Her work strives to combine theories of consumer behavior with experimental methods, utilizing process tracing techniques and eye tracking. She has co-authored research published in prominent journals, contributing to the understanding of how firm cues affect product perceptions.
Department of Econometrics / MSc Econometrics and Management Science.