Dr. Anat Keinan

Biography

Anat Keinan is an Associate Professor of Marketing at Boston University's Questrom School of Business. Her research interests encompass a wide range of topics including Branding, Symbolic Consumption, Consumer Well-Being, Luxury Marketing, Consumer Self-Control, Authenticity, Consumer Experiences, Fairness Ethics in Marketing, and Ethical Consumption. She received her Ph.D. in Marketing with distinction from Columbia Business School. Throughout her academic career, Keinan has received numerous accolades, including the Ferber Award for her research on collectible experiences and the AMA Erin Anderson Award for Emerging Female Marketing Scholars. She's recognized among the American Marketing Association's Top 50 productive scholars in premier marketing journals over the last five years. Her research has been featured in various prestigious journals and media outlets such as NPR, CNN, and The Wall Street Journal. Notably, her work has been selected for the JCR Research Curation on behavioral topics and has contributed significantly to the field of consumer behavior. Before joining Boston University, she was a faculty member at Harvard Business School for over a decade, where she received the Jakurski Family Associate Professor Chair and the Wyss Award for Doctoral Mentoring.

Research Interests