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Anders Drachen is a Professor and Head of the Game Development Learning Technologies Unit at the Maersk McKinney-Moeller Institute, University of Southern Denmark. He is also an Honorary Professor at the University of York. With extensive expertise in game analytics, Drachen has been recognized as one of the world's influential people in business intelligence within the Creative Industries. He has made significant contributions to data-driven developments in esports and interactive media, authoring over 170 publications in these areas. Drachen has collaborated with major international game publishers and SMEs to assist in making data-informed decisions. His interdisciplinary work covers user behavior, user experience, machine learning, big data, and digital business transformation, presenting at numerous conferences and winning several awards. Drachen's books and research have gained international media coverage and have defined standards in the games industry, emphasizing the value of player data. As a founding member of various special interest groups, he actively engages in academia and industry partnerships, promoting work-integrated learning. In his personal life, he enjoys writing children's books about technology and has lived across five continents.
Maersk McKinney-Moeller Institute, University of Southern Denmark • Odense, Denmark
Leading the Game Development Learning Technologies Unit, overseeing research and education in game analytics.
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